Touring 80 cities before Christmas - truckers relate to that
From Grote Industries

MADISON, Ind., USA (June 1, 2010) — Grote Industries announced the first leg of its Trilliant Technology Tour road show began June 1 in Cincinnati, Ohio.

“The Trilliant Technology Tour will allow us to take the most stunning LED WhiteLight work lamp technology that’s ever been assembled directly to our customers’ locations,” John Grote, vice president of sales and marketing, said. “We will be reaching OEs, distributors, fleets and end-users in ways that are simply not possible through traditional means, like trade shows.”

Grote’s custom-designed vehicle with its inflatable mobile theater left headquarters in Madison, Indiana, and made the first stop of its 80-plus city tour. After traveling west across the northern United States and parts of Canada this summer, the vehicle will make its way through the southern states during fall and winter, with its last stop tentatively scheduled for mid-December 2010.

Motor carrier personnel and truckers themselves will be able to follow the tour’s progress on Facebook™ and Twitter™, and the tour has an entire micro-site, TeamTrilliant.com. Visitors can learn about the six work lamps, access an interactive tour map, register for a personal visit, view video and other content and communicate directly with the tour staff as they make their way across the continent.

For more information on the Trilliant Technology Tour or Grote Industries’ entire line of vehicle lighting, please visit grote.com.

About Grote Industries
Grote Industries is a family-owned company and is TS16949 and ISO 14001 certified. The leading manufacturer and marketer of vehicle safety systems products, Grote Industries engineers and manufactures LED, fluorescent and incandescent lamps, mirrors, wiring systems, turn signal switches, connection accessories and reflective accessories. For more than 109 years, Grote has provided state-of-the-art solutions for OEM and aftermarket customers worldwide. Headquartered in Madison, Indiana, USA, Grote also maintains locations in Canada, Mexico, Europe and Asia. Additional information is available at grote.com.  

Trilliant is a registered trademark of Grote Industries.
LED WhiteLight is a trademark of Grote Industries.

Contact:
Rick Ashley
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