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ADVANCE BUSINESS CAPITAL GOES MOBILE WITH ITS MARKETING

QR Code integration incorporated in strategic plan

(September 9, 2011) — By infusing QR codes into its marketing plan, transportation factoring company Advance Business Capital (ABC) finds new potential in traditional print media. “Integration of QR codes converges print and digital media with a single push of a button. This technology brings new relevance to traditional print media,” said Gena Mann, Marketing Manager for ABC.

Originally launched in Japan, QR codes are two-dimensional codes that store information to be read by smart phones. The codes are often placed in advertisements or alongside editorial material in print media. By scanning the code with a smart phone app, a number of actions can take place depending on the specific code. The code can direct you to a form, go to a web page, send a text message or email, open Google maps and more. 

Consumers will see Advance Business Capital QR codes on advertisements at truck stops, TransCore load board monitors, TransCore Call boards and most major transportation industry trade magazines. ABC’s tailor-made code will direct a scanner’s mobile phone to a short informational video and contact form at NoRiskLoads.com. 

“We see QR codes as an easy, interactive, but non intrusive way to get our customers more relevant information about Advance Business Capital’s products and services,” Mann said. 

Give it a try! For a free scan app, text "scanner" to 41411.