And your carrier needs to be in on it

Great B2B Marketing

You didn’t realize dealing with shippers is B2B marketing, did you? Yep, it is, and you can use some pointers on just how to do that successfully. Here’s a great article with tips you can actually use: 

http://greatb2bmarketing.com/b2b-marketing/a-dozen-b2b-marketing-mantras-for-2012/ 

And don’t miss Yoda’s advice: “There is do, or do not. There is no try.”