Changing the entire supply chain may be necessary

Supply & Demand Chain Executive (Online Edition)

If you can help your shippers figure out where they may need to change their “business as usual” shipping lockstep, you could create bigger profits for you both. Ponder this article:

http://www.sdcexec.com/article/10614505/january-online-exclusive-transforming-the-supply-chain-for-business-success